Italianism
Italianism is a cultural platform and creative format created by Renato Fontana to spotlight the emerging talents of Italian visual culture. Since 2015, it has brought together over 400 artists, designers, and thought leaders through a series of high-impact events, exhibitions, and calls for creativity. With its signature motto “Made by Italians”, the project aims to network and empower contemporary Italian creativity on a national and international scale.
Description
Under the creative direction of Renato Fontana and with graphic design by Studio Cappelli, I was responsible for the complete development of the website. My task was to faithfully translate their dynamic layout into a fast, responsive, and animated digital platform. I developed a fully custom WordPress theme, integrating GSAP-based animations and scroll effects to enhance the navigation experience. I collaborated closely with the design team to ensure fidelity to the original compositions, and to build a solid, user-friendly backend to manage the large gallery of over 750 artworks submitted through the platform.Problem
Italianism needed a digital platform that could showcase both its cultural mission and the massive visual output of the artists involved. The site had to remain flexible for content, but visually distinctive to reflect the creative DNA of the brand.Solution
I built a modular WordPress site that respected the original layout while introducing subtle animations and interactions. The project gallery was optimized to host and navigate hundreds of submissions, preserving both performance and visual clarity. The site also served as a digital archive and public voting space, helping the initiative extend beyond physical events.Impact
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Hosted and presented 750+ artworks from emerging designers across Italy
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Strengthened the digital identity of the Italianism platform
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Helped position the project as a key space for creative visibility and recognition
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Supported a seamless editorial workflow for managing content and competitions
