Scask
Scask is a premium digital platform that allows whisky and rum enthusiasts to discover, reserve, and manage ownership of exclusive casks.
The project merges storytelling, personalization, and immersive design to reflect the value and rarity of a niche, high-end product.
This was a full-stack project, designed from the ground up to combine rich visual experience with functional utility.
Description
I led the complete design and development of the platform, collaborating closely with 3D artist and illustrator Roberto Miroddi, who created the brand’s visual universe through custom illustrations and CGI scenes. My work encompassed UX and UI design, shaping everything from user flows to final interfaces, while also crafting custom iconography and visual elements that harmonized with Roberto’s 3D visual identity. I developed an immersive WebGL introduction to create a strong first impression. On the technical side, I handled both front-end and back-end development, including building a fully custom WordPress CMS. Additionally, I created user dashboards, interactive maps, event sections, and detailed views of cask data, ensuring the platform was optimized for mobile devices and high performance across all screens.Problem
Scask aimed to establish itself as a trusted and aspirational brand within a niche, discerning market. The challenge was to present the unfamiliar concept of purchasing a full cask of whisky or rum in a way that was both simple and engaging. It was essential to build trust through elegant design and interactive elements, while integrating complex data—such as location, alcohol content, and aging projections—without overwhelming the user. Ultimately, the goal was to create a complete digital touchpoint that could convey the physical and emotional nature of the product.Solution
We created a seamless platform combining visual storytelling and structured functionality. The landing experience uses a WebGL animation to create an atmospheric narrative around craftsmanship and legacy. Users can explore cask options, events, partner venues on a map, and travel experiences — all managed via a streamlined CMS. The dashboard area allows clients to monitor their owned casks, including estimates for bottle yields, maturation timelines, and location details. Roberto Miroddi’s 3D assets and illustrated scenes were integrated across the site, giving Scask a strong, cohesive visual identity.Impact
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Established Scask’s brand presence and digital infrastructure from zero
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Successfully communicated a premium, emotional product in a clean, interactive way
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Enabled a scalable system for managing products, content, and client relations
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Generated strong early engagement from a niche audience of collectors and connoisseurs
