Ambrosiano Bitter
Ambrosiano Bitter is an Italian aperitif that draws inspiration from classic vermouth and bitter traditions. The label was designed to evoke a nostalgic atmosphere through retro typography and playful illustrative elements, inspired by vintage signage and traditional liquor packaging.
Description
I designed the label for Ambrosiano Bitter, developing a retro-inspired visual identity that reflects the tradition and character of classic Italian aperitifs. The design features bold typography with sharp drop shadows and a clean composition, creating a vintage aesthetic that recalls historical vermouth and bitter labels. In addition to the visual design, I prepared and optimized the production files for print, including die-cut specifications and hot foil stamping for metallic details. Label design and print-ready production with die-cut and hot foil stamping.Problem
The brand required a distinctive label capable of standing out on shelves while evoking the nostalgic charm of traditional bitters and vermouth packaging.Solution
A retro visual language combining vintage typography, illustrative storytelling, and premium print finishes such as hot foil stamping.Impact
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Created a distinctive retro-inspired label
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Enhanced shelf presence with typography and illustrations
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Delivered print-ready files with die-cut and hot foil
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Reinforced brand identity
